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Free SEO audit for law firm websites

Law firms compete on practice-area keywords with high CPCs. Weak site architecture, missing Attorney schema, and no GEO signals leave money on the table in organic and AI search.

Common SEO issues on law firm sites

  • Practice area pages with duplicate content

    Many firms copy the same boilerplate across DUI, divorce, and injury pages. Google treats them as near-duplicates and ranks none well.

  • No Attorney or LegalService schema

    Legal schema helps Google connect lawyers to practice areas and locations. Most firm sites have zero JSON-LD.

  • Low AI citability for legal queries

    ChatGPT cites firms with clear expertise signals: author bios, case results, and structured FAQ content. Most score under 25/100 on GEO.

Example: typical law firm site score

53

/ 100 SEO score

27

/ 100 GEO score

Law firm sites average low 50s. Strong on trust content but weak on technical SEO and structured data for attorneys and legal services.

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